Google will rake in 33 pc of online ad revenues in 2013: eMarketer report

Google is expected to continue its dominance in the online ad market globally, according to an eMarketer report released on 28 August. The report says the search giant will garner 32.84 per cent of the worldwide online ad revenues in 2013, up from 31.46 per cent in 2012.

Facebook will also increase its share to 5.41 per cent, while Yahoo will lose some ground compared to last year’s figures, the report says, as will Microsoft. Yahoo is expected to rake in $ 3.5 billion (US) this year, followed by Microsoft with $ 2.92 billion.

The overall online ad market is expected to reach $ 117.6 billion in 2013, up from $ 104.04 billion.

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The report also says that Facebook’s emphasis on mobile monetisation will help the social network see its share of global mobile internet ad revenues reach 15.8 per cent this year, up from just 5.35 per cent in 2012. The overall mobile ad market worldwide is expected to grow 89 per cent to $ 16.65 billion in 2013, eMarketer estimates. Meanwhile, Google is expected to grab 53.17 per cent of the worldwide mobile ad market this year, up slightly over the 2012 figures. The report attributes this to a continued growth in mobile search usage and further mobile monetisation of YouTube.

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