Hakuhodo Percept bags Hindware's creative business

Hakuhodo Percept has won the creative duties of Hindustan Sanitaryware & Industries (Hindware) following a multi-agency pitch. The size of the business is estimated to be Rs 15-20 crores.

The pitch involved agencies like McCann Erickson, Everest, Confluence and the incumbent agency - Modus. The creative pitch, which took place in June, involved re-crafting of the brand proposition of Hindware. 

Amitabha Lahiri, sr. vice president, Hakuhodo Percept, said, "It was a long term idea and yet a very simple thought. Sometimes we tend to discard simplicity as obvious but that indeed can make the difference."

Hindware is engaged in the business of manufacturing, trading and marketing of sanitaryware, bath fittings, kitchen sinks and kitchen appliances.