Havas Media ropes in Ranjoy Dey to head digital

Havas Media Group India has appointed Ranjoy Dey as head – digital. Dey was COO, Ignitee Digital prior to the move.

He replaces Anurag Bhatnagar, who moved to AKQA as director - client services.

On the appointment, Anita Nayyar, CEO Havas Media Group India and South Asia, said, ‘Digital at core’ is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platform, across device. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward.”

“Young India is a hotbed for digital and 360-marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and training in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India,” added Mohit Joshi, Managing Director, Havas Media India.

On his move, Dey said, “Joining Havas Media gives me the right opportunity to build further on to the deep relationships that Havas has developed over the years with its clients for its traditional media services. Now, through a strengthened digital focus globally, global best practices, tools and framework - Havas Media is gaining traction for its digital practice in the market, and my role will be to take it through a high growth path. The critical approach will be to demonstrate in this market the proven global proprietary tools and frameworks for developing strategy, planning, media buying, analytics, and reporting – and deliver a differentiated value for our clients. This will deepen our involvement in client businesses and help us be a partner in their success stories.”

Dey has about 19 years of experience. In past assignments, he has worked with Digitas India, eMind (now Kaplan India), InfoPro and Solutions Integrated Marketing Services.