Arati Rao
Jan 17, 2011

Hippo delivers 'mom-made' munchies in snack brand's new campaign

WATCH the TVC created by Creativeland Asia

Hippo delivers 'mom-made' munchies in snack brand's new campaign

Hippo Round-Round munchies have been introduced in six regional flavours inspired by kitchens across India. Created by Creativeland Asia, the new campaign for the snack brand positions it as ideal for those who miss their mother's cooking when they're away from home.

Watch the TVC (story continues below)

Like in the previous Hippo commercial, the film is seen from the character Hippo’s perspective. In the film, Hippo cheers up a Meghalayan boy who has been hospitalised, a bunch of soldiers at the border and a foreign tourist with flavours of Round-Round munchies made for them by their mothers back home.

Speaking about the creative rendition, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, "We decided to position the popular regional flavours of Hippo Round-Round munchies as 'Maa ke haathon se bane flavours' rather than just doing one of those regional stereotypical numbers. This charming piece of communication is born out of the unconditional love we have for home-made food in India and the universal truth about mother's care and concern. It is blissful to watch and is really close to my heart."

Commenting on the TVC, Nadia Chauhan, joint managing director, Parle Agro, said, "With this communication, Hippo also encourages snacking to be taken as a way to keep in touch with one’s roots. Hippo, with its ‘food for thought’ not only tempts the Indian palette with its unique regional flavours, but also strengthens its position as the solution for both hunger and its consequences."

Credits:

Agency: Creativeland Asia

Creative team: Sajan Raj Kurup, Vikram Gaikwad, Anu Joseph, Huzefa Kapadia and Maria Iqbal

Account management: Jay Gala

Production house: Equinox Films

Director: Ram Madhvani

Source:
Campaign India

Related Articles

Just Published

47 minutes ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

2 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

2 hours ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

5 hours ago

From dreams to solutions: The new purpose of brands

To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.