Campaign India Team
Aug 25, 2021

Honasa Consumer gets Zairus Master as chief business officer

Moves from Shine.com

Zarius Master
Zarius Master
Honasa Consumer has announced the appointment of Zairus Master as chief business officer. Master will be leading Honasa's brands - Mamaearth and The Derma Co.
 
Master will be leaving the revenue function and has been tasked with developing a roadmap to accelerate the brand's growth and expansion.
 
Master moves from Shine.com where he was CEO. 
 
He said, “Honasa Consumer is going from strength to strength with brands like Mamaearth and The Derma Co.; one being a purpose-driven brand and the other providing science backed solutions for skincare. The organisation has changed the way FMCG companies conduct business, and I am proud to be part of the leadership team. I look forward to being a part of the trailblazing growth of the brands and company.”
 
Varun Alagh, co-founder, and CEO, Honasa Consumer, said, “As we continue to grow the Honasa Consumer portfolio, it is important to get the right people on board to give the right push to the brand before you take it forward. Zairus brings with him a great mix of experience across traditional consumer giants like HUL and Airtel combined with running a digital product business which we believe is the right combination of experiences needed to grow a digitally driven consumer business like ours. “
 
Master will be based in Gurugram.
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Transparency: A critical ingredient for brands to ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.

17 hours ago

Auto sector led print ads with 15.2% share in 2024: ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.

18 hours ago

Campaign boosts global presence with launch of ...

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

19 hours ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.