Campaign India Team
Oct 19, 2020

Hotstar to launch in Singapore on 1 November

Enters deal with StarHub

The launch offer will let users watch the IPL free till 3 November
The launch offer will let users watch the IPL free till 3 November
Hotstar will launch in Singapore on 1 November. 
 
Consumers in Singapore can subscribe to the service for a subscription fee of S$69.98 annually. The service will be available on connected TV devices such as Apple TV, Android TV and Google Chromecast. All Hotstar users will also have access to two concurrent streams and unlimited download (excluding live feed) per device. 
 
As a launch offer, Hotstar will give users free access to four IPL 2020 league matches between 1-3 November.   
 
Hotstar has collaborated with StarHub. With this offer, all StarHub Indian+ subscribers on a 12 or 24-month contract will be able to access Hotstar at no additional charges. 
 
Amit Malhotra, regional lead, emerging markets, The Walt Disney Company Apac, said, "With an extensive range of content, featuring the biggest stars and an unparalleled user experience, Hotstar changed the way Indians consume content, quickly becoming the country's leading streaming service. We are excited to launch Hotstar in collaboration with StarHub, and bring the same world-class service to audiences in Singapore.”  
 
Johan Buse, chief - consumer business, StarHub, added, “We are thrilled to welcome another top-class streaming app onto StarHub TV+ service as we continue with unabated momentum to add the hottest and freshest content to entertain our customers. As the number one subscription video on demand (SVOD) service in India, Hotstar boasts a myriad of Indian blockbuster films, TV shows, and the highly anticipated Dream11 Indian Premier League Playoffs and Final, complementing StarHub’s existing TV channels to give our customers the best line-up of Tamil and Hindi entertainment content in Singapore.” 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.