Advertising Marketing
Rahul Sachitanand
May 12, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.

A view of a light show celebrating the end of the 76-day lockdown in Wuhan in central China's Hubei province.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

10 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Related Articles

WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge
Advertising
Oct 24, 2025
Staff Reporters

WFA: APAC media inflation at 4.6%, Japan stable ...

'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev
Marketing
Sep 24, 2020
Raahil Chopra

'Covid has accelerated trends on alcohol consumption...

Pandemic to cost media owners $42 billion in 2020
Advertising
Jun 15, 2020
Staff Reporters

Pandemic to cost media owners $42 billion in 2020

Media inflation in India to rise by 9.6% in 2026: WFA
In-Depth
Oct 15, 2024
Nikita Mishra

Media inflation in India to rise by 9.6% in 2026: WFA

Just Published

InCred Money taps WPP Media to strengthen its performance marketing strategy
Marketing
1 hour ago
Campaign India Team

InCred Money taps WPP Media to strengthen its ...

This move comes as the fintech expands into equity broking and plans to introduce mutual funds and US stocks.

Edelman names Pooja Rawat as APAC chief strategy officer
PR
3 hours ago
Campaign India Team

Edelman names Pooja Rawat as APAC chief strategy ...

The firm also named Quang Nguyen as managing director for Vietnam.

SMBs see AI advertising as growth catalyst, but adoption challenges persist
Advertising
3 hours ago
Campaign India Team

SMBs see AI advertising as growth catalyst, but ...

Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.

Fast-fashion playbook shifts as Indian Garage Co repositions
Advertising
4 hours ago
Vinita Bhatia

Fast-fashion playbook shifts as Indian Garage Co ...

Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.