Ignitee to handle American Swan's digital mandate

Ignitee Digital Services has been brought on board as the digital marketing partner for American Swan, an online fashion and lifestyle brand owned by The American Swan Lifestyle Company. The brand took the e-tailing route in January 2013 with americanswan.com.

The agency will manage the brand’s social media campaigns, besides digital media planning and buying across platforms.

Atul Hegde, chief executive officer, Ignitee Digital Services, said, "The fashion and lifestyle segment in e-commerce has shown the largest growth this year, it’s a crowded but very exciting space to be in. American Swan with its globally designed products is uniquely placed to leverage this booming trend online. Ignitee will put all its might in making American Swan among the premier fashion brand online."

Anurag Rajpal, director and chief executive officer, The American Swan Lifestyle Company, said, "The American Swan brand has been conceived and developed to be aspirational, accessible and affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality and fashion. Going further, we want to give our customers the opportunities to interact and engage with the brand on the digital and social media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand to reach its zenith."

The brand offers apparels for men and women, accessories, footwear, beauty and fragrance and home products.