India has 14 shortlists at AME Festival 2010

India has 14 entries in the AME Festival shortlist unveiled by Media magazine. The festival will be held on March 24 and 25.

In the 'Best Integrated Marketing Campaign' category, JWT India has one shortlist for Birla Sun Life Insurance's 'Even Gods can feel insecure' campaign.

In the 'Most Effective Use of Advertising' category, India has two shortlists. JWT Bangalore has one shortlist for ING Vysya's 'Jiyo Easy' campaign, while O&M Mumbai has a shortlist for Vodafone Essar's 'The Vodafone Zoozoos - The Story of an Iconic Campaign'.

In the 'Most Effective Use of Interactive Marketing' category, Indian has two shortlists, both of which are entries by OgilvyOne, Mumbai. The agency has a shortlist each for The Economist Group's 'Interpret the World' campaign and Vodafone Essar's 'Guess who has a larger fan following than Mickey Mouse' campaign.

In the 'Most Innovative Use of Media' category, India again has two shortlists. JWT India has one shortlist for Maharashtra Janvikas Kendra's 'Street to School' campaign, while Maxus Delhi has a shortlist for Nokia India's 'Nokia re-creates the famous Midas Touch' campaign.

In the 'Best Marketing Campaign for National Brand Development' category, JWT India has one shortlist for All India Congress Committee's 'Persuading a billion' campaign.

In the category 'Best Sustained Success', O&M Mumbai has one shortlist for Vodafone Essar's 'A Tale of two brands and one brand philosophy'. The other shortlist is O&M Delhi's 'Hop, Step and Jump! How Sprite triple-jumped its way ahead of Pepsi in India' campaign for The Coca-Cola Company, India.

In the 'Most Effective use of Branded Content' category, O&M Mumbai has one shortlist for Bajaj Auto's 'Pulsar MTV Stunt Mania' campaign.

In the category, 'Most Effective use of Sponsorship and Event Marketing', O&M Mumbai has one shortlist for Vodafone Essar's 'The Vodafone Zoozoos - How Vodafone dominated the IPL' campaign.

In the 'Best small budget marketing campaign' category, India has two shortlists. JWT India has a shortlist for its 'Street to School' campaign for Maharashtra Janvikas Kendra, while Publicis Communications has a shortlist for InGandhisshoes.org's 'Let Gandhi Talk' campaign.