India Today gets into travel guides biz

India Today Travel Plus released its first ever guidebook – 500 Romantic Holidays. With the first of a series of guidebooks to hit the market,  India Today Travel Plus has begun the long awaited foray into guidebooks. Sponsored by LG and Co-sponsored by Kodak, the book is a simple, easy-to-reference guide to some of the best holiday places all across India and neighbouring countries of Nepal, Bhutan, Tibet, Sri Lanka and Myanmar. The leading players from airlines, hotels, resorts, spas, mobiles, and travel agencies have supported the first edition of the guidebook as advertisers.
 
The book is divided into ten sections based on the interest that a particular couple may have. From nature lovers to spa seekers, shoppers to idlers; the book has just about everything that would make for a perfect romantic vacation. There are as many as 500 listings of variegated hotels and resorts, and with every listing comes a 'Romance Quotient' that identifies the perfect destination for the couple. All this and a lot more exciting facets of this romantic guide come at a nominal price of Rs.199.
 
"Travel and tourism is among the fastest growing industries of the world. With 500 Romantic Holidays, we have begun the long awaited venture into guidebooks. Such books also allow the advertisers to connect well with a focused audience and give sponsors good visibility at relatively unexplored touch points like news-stands and bookstores.", says Mala Sekhri, Publishing Director, India Today Lifestyle Group. 
 
The book is being widely distributed all across India and available at leading bookstores and news stands.