India TV, the Hindi news channel, has announced that it has expanded its global footprint in the UAE market through E Life, a content platform from Etisalat.
The channel is already available in the North American market and aims to launch across global markets.
The channel is looking to innovate with local content and launch shows across local time zones to create a better affinity for the brand.
Ritu Dhawan, managing director, India TV, said, “We aim to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism and establishing India TV as the best and most trusted place for news. Making India TV available in the UAE is one more step towards our goal."
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