Campaign India Team
Aug 04, 2020

'Indian market will be quicker to overcome the adversities': Hyundai's Tarun Garg

The director for sales, marketing and service, states how digital launches have become the 'new normal' and how the company is navigating through the pandemic

Tarun Garg
Tarun Garg
The automobile industry in India was feared for as the Covid-19 pandemic spread across the country. 
 
Four months later, we reached out to Tarun Garg, director - sales, marketing and service, Hyundai Motor India, to find out how the industry and the company were coping with the pandemic.
 
Hyundai conceptualised a virtual event the company called ‘The Next Dimension’ to launch the 2020 Creta, Verna and the Tucson. It used CGI and VFX technologies for a 33-minute capsule which got engagement of more than a million and 47.5 million views according to the company.
 
Garg said, "Many new trends have erupted since the COVID-19 pandemic has come to the fore including the digital launches that has become a 'new normal' for the automobile industry. We assure our stakeholders that Hyundai will continue to chart new digitally compelling platforms with innovative content during this New Normal era."
 
"The event (The Next Dimension) led to bookings, with the Creta receiving more than 55,000 bookigs across the country," added Garg. 
 
On the build-up to the festive season and the year ahead, Garg is optimistic. 
 
"The Indian market has been highly resilient in challenging conditions and will be quicker to overcome the adversities than other countries. We believe the market will see some revival in the festive season and is likely to normalise early next year. Further, we will evaluate the environment and determine future course of plans," he surmised.  
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Moves and wins roundup: Week of 23 Dec

Our weekly roundup of the latest appointments and account wins from Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.

7 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

9 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

10 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.