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With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
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Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.
Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Group has shifted towards non-advertising specialisms.