INS asks members to send recommendations for 'The Print Media Advertisement Policy'

The Indian Newspaper Society has asked its members to send comments as the body looks to prepare its suggestions for the Government's 'Print Media Advertisement Policy 2020' which will be effective from 1 August 2020. 

 

The Ministry of Information and Broadcasting introduced this policy which follows the establishment of the Bureau of Outreach and Communication (BOC) which was set up on 8 December 2017. The BOC would maintain a list of approved publications for release of advertisements by empanelling acceptable publications. The bureau would empanel publications that it finds suitable for the issue of advertisements for the Government of India.

 

The BOC aims at providing 360 degrees communication solutions to the Ministries/Departments/ Public Sector Undertakings (PSUs)/autonomous bodies and acts as an advisory body to Government on media strategy. It is the nodal organisation for paid outreach campaigns through print media, electronic media, outdoor media, social media, internet websites, etc, on behalf of client Ministries/Departments and organisation of Government of India.

 

Objectives of the policy guidelines