Campaign India Team
Mar 30, 2021

Interactive Avenues wins Ralco's digital mandate

Account won post a multi-agency pitch

Interactive Avenues wins Ralco's digital mandate
Interactive Avenues - A Reprise Network Company, has bagged the digital mandate of Ralson India, a producer and exporter of bicycle tyres and tub.
 
The account was won following a multi-agency pitch. The agency's mandate includes driving brand awareness and building brand loyalists for Ralco. The agency’s Mumbai team will be servicing the account. 
 
Yogeshwar Sharma, VP – marketing, Ralson India, said, "Our vision is to take the brand story forward, in a manner that creates conversations and brings about a shift in perspective of perennial challenges that we face as a society. We partnered with IA because they can deliver this for us, impactfully. IA's programmatic offering and KPI-driven strategy distinguished them from others."
 
Shantanu Mulay, business head – creative, Interactive Avenues - A Reprise Network Company, said, “We stand out for the pathbreaking and disruptive work that we do for our clients. Being a purpose-driven brand at its core, Ralco Tyres defines how from a creative standpoint, we can use the power of our brands for the larger good. We are excited and proud to add them to our prestigious roster of clients."
Source:
Campaign India

Related Articles

Just Published

6 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

8 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

11 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.