IPG Mediabrands has named Anamika Mehta, formerly COO at Lodestar UM, as CEO of Initiative.
Nandini Dias, COO, Lodestar UM, has been given the mandate of running the agency as its CEO.
They will continue to report to Shashi Sinha, CEO, IPG Mediabrands India.
Confirming the development, Sinha noted that the leadership team for IPG Mediabrands is now comprised of Amar Deep Singh (CEO, MAP India), Anamika Mehta (Initiative), Nandini Dias (Lodestar UM) and Suresh Balakrishna (CEO, BPN).
Also read:
IPG Mediabrands buys out Interactive Avenues; co-founder Amar Deep Singh to be CEO, MAP India
Lintas Media Group launches BPN, headed by Suresh Balakrishna as CEO
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