Isobar to handle digital, social media for Duroflex

Isobar India has been appointed as the digital partner for Duroflex. The agency's Bengaluru team will handle the business it won post a multi-agency pitch.

 

It will handle digital and social media duties for the brand.  

 

Mathew Joseph, director, Duroflex, said, “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of content is consumed on the go. It is vital that we also bring our marketing efforts online to address our target audience in this platform. I am certain that partnering with Isobar India will help us create stronger engagements with our consumers.”

 

Shamsuddin Jasani, MD, Isobar India, added, “We’ve had a fantastic start to 2017. We are delighted to partner with Duroflex It is an interesting an unexplored category that makes our task both exciting and challenging. Our efforts will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category since there is huge opportunity to create great brand narratives through digital for Duroflex Mattress.  The team is looking forward to create amazing work with our newest client on board.’’

 

Duroflex is a mattress brand. It was established 50 years ago in Alleppey, Kerala. It now has manufacturing processes spread across Kerala, Tamil Nadu, Telangana State and Maharashtra.  

 

The company had recently appointed Dentsu Aegis Network's Happy mcgarrybowen to handle creative. Media duties were handed to Lodestar UM.