Campaign India Team
Apr 17, 2023

Jio Studios partners with SVF Entertainment

Aims to cater to the Bengali market and focus on large-scale content distribution

Jio Studios partners with SVF Entertainment
Jio Studios, the content arm of Reliance Industries, has partnered with SVF Entertainment, an entertainment conglomerate operating in East India. 
 
With this association, the companies aim to cater to the Bengali market by producing films, creating new opportunities for fresh talent and elevating the Bengali language content. 
 
Mahendra Soni, director and co-founder, SVF Entertainment, said, “The alliance has marked significant progress in 2023. This distinct partnership will broaden the horizon of creativity and contribute to the overall development of the industry. With a shared commitment to excellence, this partnership is set to elevate Bengali language content to unprecedented heights, taking the region's film and entertainment industry to the next level.”
 
Shrikant Mohta, co-founder, SVF Entertainment, said, “The film line-up would feature highly skilled artists from Bengal. The announcement of their releases in partnership with Jio Studios was an exciting and momentous phase in Indian entertainment. Furthermore, the importance of storytelling taking centre stage during the current era of explosive digital disruption, making this partnership even more meaningful.”
 
Jyoti Deshpande, president, RIL Media and Content Business, said, "The partnership between SVF Entertainment and Jio Studios is a powerful collaboration that seeks to create local language stories and take them mainstream. This vision is to contribute to the growth of the entire entertainment value chain, from production to distribution and everything in between. The SVF Jio Studios strategy is game-changing in that it will unlock value from incredible stories and intellectual properties that the two companies have banked in the past, present and future”.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.