Campaign India Team
May 29, 2023

JioCinema enters partnership with NBCUniversal

JioCinema Premium users will be able to access NBCUniversal's series and films

JioCinema enters partnership with NBCUniversal
NBCUniversal (NBCU) and JioCinema have entered into a multi-year partnership.
 
Through this, JioCinema's premium users (subscription video on demand) will have access to NBCU's films and TV series in India.
 
NBCU’s programming will be available starting next month. 
 
According to a statement from Viacom18, this partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand (a subsidiary of NBCUniversal).
 
NBCUniversal's programming line-up includes Young Rock, The Lazarus Project, The Lovers, and Bel-Air among others.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.