Media Digital
Bruno Rodriguez
Jun 12, 2024

Keeping up with AI search, a cookieless future, TikTok and X uncertainty

Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus' feel-good animated film paints a new brand message

1 Birla Opus' feel-good animated film paints a new brand message

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Cannes Lions 2024: India's winners

3 Cannes Lions 2024: India's winners

Emami calls social media pitch for Navratna, Dermicool

4 Emami calls social media pitch for Navratna, Dermicool

Kartik Aaryan and Manforce Condoms look to champion consent and choice

5 Kartik Aaryan and Manforce Condoms look to champion consent and choice

VML India ropes in Abhinav Kaushik in national business role

6 VML India ropes in Abhinav Kaushik in national business role

The changing face of advertising campaigns in India

7 The changing face of advertising campaigns in India

Women Leading Change 2024: Entries open

8 Women Leading Change 2024: Entries open

Government asks advertisers to submit self-declaration certificate from June 18

9 Government asks advertisers to submit self-declaration certificate from June 18

IKEA’s ad proclaims that closets are for clothes, not people

10 IKEA’s ad proclaims that closets are for clothes, not people

Related Articles

Humans or machines; creativity or technology: is the marketing industry investing in the right areas?
Advertising
Jul 06, 2023
Matthew Keegan

Humans or machines; creativity or technology: is ...

HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Digital
Jul 03, 2024
Campaign India Team

HCLTech and IBM launch generative AI Centers of ...

How Imagesbazaar is preparing for an AI-driven world
Digital
Jun 20, 2024
Preeti Hoon

How Imagesbazaar is preparing for an AI-driven world

Artificial intelligence was the most written about technology in 2021
Digital
Dec 30, 2021
Campaign India Team

Artificial intelligence was the most written about ...

Just Published

How ad agencies can safeguard their creative spark from being appropriated
Advertising
13 hours ago
Little Yadav

How ad agencies can safeguard their creative spark ...

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

Moves and wins roundup: Week of 8 July
Advertising
18 hours ago
Campaign India Team

Moves and wins roundup: Week of 8 July

The latest appointments and account wins from Dentsu Creative Isobar, Media.Monks India, Buffalo Soldiers, Pitchfork Partners and more in our weekly news roundup.

Here's why personalised advertising has edged out generic ads
Advertising
18 hours ago
Manasvita Subramanian

Here's why personalised advertising has edged out ...

In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.

How a toilet joke got two interns their first Cannes Lions
Advertising
19 hours ago
Vinita Bhatia

How a toilet joke got two interns their first ...

Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.