Kettle Communications, an integrated communications consultancy has opened shop. The agency will be led by Aatanu Chakraborty. Chakraborty, was earlier the executive creative director at Hakuhodo Percept. In a career spanning close to two decades, he has also had stints with JWT, DDB Mudra, Contract Advertising, TBWA and Triton amongst others.
Kettle Communications will be initially based in New Delhi and will look to bring integrated communications approach to the Indian market. The agencies services include advertising, branding and packaging, brand building, digital communication, retail management, events and activation management, exposition management and MICE.
Commenting on the initiative, Charaborty said, “With an increase in global competition, technological advances, and more informed customers, it is imperative for businesses to make a powerful impact on target audiences and markets. Kettle Communications’ strategic entry has propelled by the need of developing marketing integration at different levels and degree of various functions.”