Kinnect bags digital media duties for TVS Raider

TVS Motor has appointed Kinnect India as its digital media partner for the launch of its recent TVS Raider. 

 

The digital media agency will handle the brand's creative strategy and execution, social media, and online reputation management.

 

The account win did not involve a multi-agency pitch. It will be managed by the agency’s Mumbai office.

 

Aniruddha Haldar, senior vice president (marketing) – commuters, corporate brand and dealer transformation, TVS Motor Company, said, “TVS Raider is targeted at consumers who are digital natives and hence it will be a digital-first brand. We intend to build a strong connect with our customers leveraging digital and social platforms and Kinnect will champion this effort with their deep understanding of the medium and our brand."

 

Chandni Shah, COO, Kinnect, added, "Over the last one year, TVS Motors and Kinnect have shared a beautiful partnership. With TVS Raider extensively invested in digital first communications, we feel even more responsible and focused towards doing category-leading work and delighting its consumers, dealer partners, and the automobile segment with memorable brand campaigns.”