Komli Media's online audience measurement and analytics platform ViziSense has announced its board of advisors.
The ViziSense Advisory Board consists of nine industry executives from digital media, marketing, media planning and buying, advertising and market research.
The Board includes Atit Mehta, head of media buying for India at HUL; Madan Sanglikar, partner – invention at Mindshare; Praveen Sharma, COO at Madison Media Plus; Neville Taraporewalla, director - advertiser and publisher solutions group at Microsoft Corporation India; Rajan Srinivasan, VP - sales and business development at Web18 Software Services; Sandeep Amar, head - marketing and audience at Indiatimes.com; Amit Varma, former-CEO, aMap; Sabina Solomon, general manager at Media Research Users Council (MRUC) and Andrew Reid, ex-MD, Nielsen Online Australia.
The Board will play an important role in shaping the ViziSense growth and product strategy.
Prashant Mehta, COO, Komli Media said, “We are delighted to have such distinguished industry professionals with a broad spectrum of media and online advertising experience on the advisory board. The goal for ViziSense is to become the leading audience measurement, media planning and data insights platform across the Asia-Pacific and we believe this Board will bring us rich insights, invaluable feedback and experience as we expand our offerings.”
On taking up their new roles as advisors to ViziSense, Madan Sanglikar, Partner – Invention at Mindshare said, “Online Media is at a stage when the question asked by advertisers is no more ‘why?’ but ‘how?’, ‘how much?’ and ‘where?’. ViziSense attempts to answer the ‘how much’ and ‘where?’ questions with a combination of reliable data across a large panel and user friendly graphics. Media planners now have a wider range of options to look at the source of the Target Group (TG) across sites, along with tracking the Share of Voice (SOV) and Share of Engagement (SOE) figures, which had been conspicuous by its absence.”
Neville Taraporewalla, director - advertiser and publisher solutions Group at Microsoft Corporation India added, “Access to rich, reliable and transparent data is one of the key catalysts for the growth of the Indian online industry. ViziSense, with its large panel and base of tagged sites as well as it’s spend benchmarking tool, is on a good path to meet these needs."
