Koparo appoints Mira Kapoor as brand ambassador

Koparo has announced the appointment of actor Mira Kapoor as brand ambassador. 

 

She will endorse Koparo’s core products, including their dishwashing liquid and fabric conditioner. 

 

The brand has rolled out a campaign featuring Kapoor to highlight this association. 

Simran Khara, founder, Koparo, said, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fundraise, we are now embarking on our growth journey. We want to build Koparo’s awareness in premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand-building journey of Koparo.”