Campaign India Team
Nov 28, 2019

Leo Burnett bags the creative mandate for Jaquar Artize

The luxury bath brand is witnessing a metamorphosis, say company executives

The mandate will be handled by the Leo Burnett Gurugram office
The mandate will be handled by the Leo Burnett Gurugram office
Bath fittings maker Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, its luxury bath brand. 
 
“Artize is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,” said, Ranbir Mehra, director, Jaquar Group
 
“Advertising agency is a crucial link between the company and the customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure the industry is all set to see some superlative and out of the box brand ideas,” added, Sandeep Shukla, global marcom head, Jaquar Group.      
 
Dheeraj Sinha, MD, India and chief strategy officer, Leo Burnett, South Asia, said, “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”
 
"It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment," added, Samir Gangahar, president, North, Leo Burnett.
Source:
Campaign India

Related Articles

Just Published

8 hours ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

9 hours ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

10 hours ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

10 hours ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.