Campaign India Team
Nov 28, 2019

Leo Burnett bags the creative mandate for Jaquar Artize

The luxury bath brand is witnessing a metamorphosis, say company executives

The mandate will be handled by the Leo Burnett Gurugram office
The mandate will be handled by the Leo Burnett Gurugram office
Bath fittings maker Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, its luxury bath brand. 
 
“Artize is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,” said, Ranbir Mehra, director, Jaquar Group
 
“Advertising agency is a crucial link between the company and the customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure the industry is all set to see some superlative and out of the box brand ideas,” added, Sandeep Shukla, global marcom head, Jaquar Group.      
 
Dheeraj Sinha, MD, India and chief strategy officer, Leo Burnett, South Asia, said, “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”
 
"It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment," added, Samir Gangahar, president, North, Leo Burnett.
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

3 hours ago

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

3 hours ago

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

4 hours ago

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.