Campaign India Team
Nov 28, 2019

Leo Burnett bags the creative mandate for Jaquar Artize

The luxury bath brand is witnessing a metamorphosis, say company executives

The mandate will be handled by the Leo Burnett Gurugram office
The mandate will be handled by the Leo Burnett Gurugram office
Bath fittings maker Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, its luxury bath brand. 
 
“Artize is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,” said, Ranbir Mehra, director, Jaquar Group
 
“Advertising agency is a crucial link between the company and the customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure the industry is all set to see some superlative and out of the box brand ideas,” added, Sandeep Shukla, global marcom head, Jaquar Group.      
 
Dheeraj Sinha, MD, India and chief strategy officer, Leo Burnett, South Asia, said, “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”
 
"It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment," added, Samir Gangahar, president, North, Leo Burnett.
Source:
Campaign India

Related Articles

Just Published

2 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

3 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

6 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.