Campaign India Team
Mar 13, 2023

iCubesWire to handle creative and digital for PetStar

Account won post a multi-agency pitch

iCubesWire to handle creative and digital for PetStar
iCubesWire has bagged the digital media mandate for Mankind Pharma's dog food brand, PetStar. 
 
As per the mandate, the agency will be responsible for boosting the brand's online presence, spearheading digital branding, SEO, media planning, and designing social media campaigns.
 
The account was won post a multi-agency pitch. 
 
A PetStar spokesperson said, "With this new partnership, we aim to develop an online brand identity for PetStar that appeals to the target audience. In addition, our target is to reach a larger audience through relatable and up-to-date content."
 
Sahil Chopra, founder and CEO, iCubesWire, said, "We're thrilled to partner with Mankind Pharma, and are looking forward to connecting their brand, 'PetStar,' with its target audience. With our team working on cutting-edge strategies, we aim to position PetStar as one of the top choices for the target group."
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Campaign roundup: Week of 21 April

The latest ad films and campaigns from brands like Aakash Educational Services, Dell Technologies, and more, in our weekly roundup.

19 hours ago

How Asia is redefining football fandom for the ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

19 hours ago

13 industry leaders from India appointed to Cannes jury

Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.

21 hours ago

Moves and wins roundup: Week of 21 April

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Orion Digital, Media Care, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.