Campaign India Team
Apr 15, 2010

Leo Burnett Delhi lands McCain Foods' creative brief

McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Leo Burnett Delhi as its creative partner following a multi-agency pitch.The agency has been mandated to build awareness of the new brand in India by developing and implementing an integrated brand communication approach across all touch points.

Leo Burnett Delhi lands McCain Foods' creative brief

McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Leo Burnett Delhi as its creative partner following a multi-agency pitch.

The agency has been mandated to build awareness of the new brand in India by developing and implementing an integrated brand communication approach across all touch points.

Said K S Narayanan, managing director, McCain Foods India, said, “We found a good strategic fit and decided to go with Leo Burnett in India. Leo Burnett won the multi agency pitch on the basis of their strong consumer insights and sound creative direction. We need to build the frozen foods category in India which would be accomplished over a period of time and have been working with Leo Burnett for the past few months in developing the brand strategy and communication plan.”

Added Samir Gangahar, executive director, Leo Burnett, “It was a very satisfying win for us and we are absolutely delighted to partner McCain Foods in India. With McCain’s diverse and excellent product categories for the Indian consumer and the prospect of building the frozen foods category in the country, we look forward to exciting times ahead.”

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

8 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

9 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

10 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.