Leo Burnett ropes in Prashanth Challapalli as chief integration officer for South Asia

Leo Burnett has announced the appointment of Prashanth Challapalli as chief integration officer for South Asia.

 

Challapalli joins the agency from iContract, where he was EVP and digital head. He will report to Saurabh Varma, chief executive officer, Publicis Communications India.

 

He will work with leaders across Publicis Communications to 'drive integration', informed a note. It added that he will be 'a key bridge' between Publicis Communications and Publicis.Sapient.

 

Varma said, “Prashanth joins us at a critical stage in our transformational journey as Publicis Communications. He brings with him boundless energy, and the ability to integrate across mediums. He will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

 

Challapalli added, “When I met Saurabh, the people, ambition and momentum at Leo Burnett were the deciding factors for me. Publicis Communications is poised at the cusp of transformation right now with a diverse range of skill sets across mainline, digital, shopper marketing, PR and content production. My role will be to bring all of these together through PLAY. I have always been a big believer in the one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time. I am really looking forward to partnering all of them.”

 

In a career spanning 19 years, he has also worked with Ogilvy, Lowe, Dentsu, Publicis Ambience , Rediffusion Y&R and Jack in the Box Worldwide.