Campaign India Team
Jun 22, 2020

Lions Live 2020: 'Cancelling Cannes Lions was a difficult and emotional decision'

The organisation's MD speaks about the decision of cancelling the physical event and replacing it with Lions Live

Simon Cook
Simon Cook
During the opening session of Lions Live, the online version of the Cannes Lions International Festival of Creativity, Simon Cook, MD, Cannes Lions, stated that cancelling the physical festival was an extremely difficult decision.  
 
The event was first rescheduled to October before being completely ruled out due to the ongoing pandemic. 
 
"It feels like a long time ago that we made the decision to postpone when the global pandemic hit. Then the decision to cancel followed. It was very hard and emotional for the team involved," said Cook.
 
He added that the decision to cancel the festival was arrived at after several conversations with the industry.
 
He said, "We wanted to take out all ambiguity after discussions with the fraternity around the world and cancelled the physical event. Then they told us that they still want the 'creative reboot' they get from the festival so we came up with this online event. Over the next five days we will see some great content from the industry. This is an initiative by the industry for the industry."
 
Lions Live will be running between 22-26 June. The festival is scheduled to be back in 2021.
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

18 hours ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

19 hours ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

19 hours ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.