L’Oreal Paris appoints FoxyMoron to handle its digital duties

Digital solutions agency FoxyMoron has bagged the duties to handle the digital portfolio of L’Oréal Paris in India. The agency will aim to increase L’Oreal's fan interaction on Facebook, Twitter and YouTube through innovative strategies.

FoxyMoron replaces incumbent Jack In The Box. 

Manashi Guha, marketing manager, L'Oréal Paris, said, “For a beauty brand like L’Oreal Paris, the digital medium is a great storytelling platform.  We are excited to be working with FoxyMoron to evolve and execute our digital strategies for 2012 and beyond.”

Commenting on the signing, Harshil Karia, online strategist at FoxyMoron, said, “It’s a huge opportunity for us to do something innovative with a legendary brand. We’ve also got a great canvas to work with. A brand that works in hair care, hair color, skincare and makeup is almost a dream and we’re sure it will always have something meaningful to say online.”