Campaign India Team
Feb 21, 2023

Madhuri Dixit Nene is brand ambassador for Illusion Zirconia

Aims to break myths about the durability and sustainability of the brand’s crowns and bridges

Madhuri Dixit Nene is brand ambassador for Illusion Zirconia
Illusion Dental Lab has roped in actor Madhuri Dixit Nene as brand ambassador for Illusion Zirconia, its newest brand focusing on dental prosthetics. 
 
With this association the brand aims to make patients aware of Illusion Zirconia Dental’s crowns and bridges and break myths about their durability and sustainability.
 
Sameer Merchant, CEO, Illusion Aligners and Illusion Dental Lab, said, "We are acknowledged as one of the top pioneers and innovators in the dental sector and have always presented our consumers with long-term, consistent smile solutions. Therefore, we have introduced Illusion Zirconia to raise awareness among consumers about Zirconia crowns and bridges for dental treatments. We are excited to have Madhuri Dixit Nene as the face of the brand Illusion Zirconia. As adults require a dental crown and bridge treatment more than children or teenagers, the choice of Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia was based on relatability, recall and relevance. She defines the same tangent of thoughts of carrying unmatched beauty with a long-sustained career in the industry. Madhuri is a perfect testament to the Illusion Zirconia's tagline ‘Beauty Bhi Mazbooti Bhi’ (beauty and strength).”
 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

16 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

16 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

17 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.