Campaign India Team
Feb 21, 2014

Madison Media to handle BJP's media duties for elections '14

Agency confirmed the development; mandate handed after multi-agency pitch

Madison Media to handle BJP's media duties for elections '14

Madison Media has been handed the media duties of the Bharatiya Janata Party's election campaign for the upcoming Lok Sabha polls.

The agency confirmed the appointment. Elections are expected to take place in April 2014.

Agency sources indicate that the last time Madison Media handled political work was in 1999. While they peg the estimated spend on the campaign by BJP for the current elections at Rs 300 crore, media reports suggest higher numbers.

Source:
Campaign India

Related Articles

Just Published

9 hours ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

12 hours ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

13 hours ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

14 hours ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.