Mahesh Nambiar appointed sales director, The Economist, India

The Economist has appointed Mahesh Nambiar as sales director for India, based in Mumbai. Nambiar has worked across variousmedia  platforms:  television  (mass  and  niche  channels),  radio and print (broadsheets  &  magazines), in  media sales and business development. His last two assignments have been with MSM India (erstwhile Sony Entertainment TV)  and Star India Pvt Ltd, spanning five and seven years respectively. He joins  The  Economist  from  MSM,  where  as vice president - sales, he was responsible for heading all India sales for AXN.

A note announcing the appointment said: "As  India  rises  up  the  economic  superpower  ladder,  its companies are becoming  increasingly  ambitious.  From  being largely internally focused,they  are  now  increasingly  looking  at the entire world as their playing field. At the same time, international brands facing shrinking home markets are  increasingly  looking  at  the  Indian  market to prop up their growth charts.  Mahesh  joins The Economist to add impetus to the sales efforts to take advantage of this twofold opportunity."

The  Economist  will  continue  to  run  its advertising sales operation in partnership  with Business India. Ashok Dey and his Economist sales team at Business India will work closely with Nambiar.
Suprio  Guha  Thakurta,  managing director, The Economist, India, said, “Our first task of establishing the brand in India is well under way. In two and a  half  years, we have grown from a circulation of 17,000 copies to 29,000 copies  this  October.  Our worldwide growth continues unabated amazing all industry  watchers.  Advertisers  and  media agencies in India have started recognising  the  power of this extremely refined, highly influencing mediavehicle  for  targeting  both  domestic  and  international audiences. I am confident  that  Mahesh’s  expertise  and  experience  will help us further establish ourselves in the Indian advertising sales market.”