Malaysia adwatch: M&C Saatchi behind top ad for Celcom

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

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Malaysia adwatch: M&C Saatchi behind top ad for Celcom

Q. Which of the following TV commercials do you remember seeing recently?

Position	Last Ranking	Brand	Agency/TV Buyer	Percentage
1	(-)	Celcom Blue-Prepaid	M&C Saatchi/ZenithOptimedia	85%
2	(-)	Maxis World Cup	Ogilvy & Mather/Mindshare	83%
3	(6)	KFC Black Pepper Crunch	McCann Erickson/Carat	81%
4	(-)	Colgate Sensitive Pro-Relief Toothpaste	Y&R/MEC	80%
5	(2=)	DiGi Smartplan	Naga DDB/ Starcom	78%
6=	(-)	Power Root Millionaire	Sing Nan/Sing Nan	77%
6=	(2=)	McDonald's	Leo Burnett/OMD	77%
6=	(4)	TM	DraftFCB/Universal McCann	77%
9	(-)	Sunsilk Co-creation What If	JWT/Mindshare	75%
10	(11)	Pantene Pro-V Hair Fall Control	Grey Group/Starcom	74%
11	(12)	Sunsilk Smooth & Manageable	JWT/Mindshare	70%
12=	(-)	Anmum Essential	BBDO/OMD	66%
12=	(-)	SK-II Facial Treatment Essence	Leo Burnett/Carat	66%
14	(-)	Wall's Selection Double Dutch Ice-Cream	Lowe/Mindshare	65%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

Source:

Campaign Asia

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