Manisha Lath Gupta joins Uber as head of marketing

Uber has announced the appointment of Manisha Lath Gupta as its head of marketing for India. She will be in charge of marketing initiatives for Rides and Eats and takes over from Sanjay Gupta who is moving to a role within Uber in USA and Canada.

 

Pradeep Parameswaran, president, Uber India and South Asia, Uber said, “In line with Uber’s India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber’s Marketing Head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US and Canada team underlines India’s position as a talent exporter and we wish him the best for his new role.”

 

Manisha Lath Gupta, said, “I am extremely thrilled to be part of Uber’s India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix.”

 

Gupta was EVP and CMO at Axis Bank till 2014 following which she turned entrepreneur.