Campaign India Team
Apr 08, 2010

Marie Claire urges women to “Think smart, look amazing”

Marie Claire has launched a new tag-line, “Think smart, look amazing”, moving away from the previous positioning of “Let me be me.”“Marie Claire wanted to standardize the tag-line for its 35 editions across the world to denote the core value of the magazine,” said Suresh Selvaraj, president, Marie Claire. “Prior to this, each edition followed its own tag-line. For example, in India, we have had the tag-line as “Let me be me” to highlight our campaign against moral policing.”

Marie Claire urges women to “Think smart, look amazing”

Marie Claire has launched a new tag-line, “Think smart, look amazing”, moving away from the previous positioning of “Let me be me.”

“Marie Claire wanted to standardize the tag-line for its 35 editions across the world to denote the core value of the magazine,” said Suresh Selvaraj, president, Marie Claire. “Prior to this, each edition followed its own tag-line. For example, in India, we have had the tag-line as “Let me be me” to highlight our campaign against moral policing.”

Editorially, however, there will be no change in the content and the magazine will continue to combine thought-provoking features with fashion and beauty. Nina Haridas is the newly appointed editor of Marie Claire, who recently took over the post left vacant by Shefali Vasudeva.

The April issue of the magazine has Bipasha Basu on the cover who, according to Selvaraj, epitomises Marie Claire’s new tag-line.
 

Source:
Campaign India

Related Articles

Just Published

39 minutes ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

41 minutes ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

21 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

22 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.