Close on the heels of its two recent wins: Apollo Tyres and Stargaze (a TV 18 venture), M&C Saatchi has bagged the creative mandate of Franklin Templeton Investments. A multi-way pitch included agencies such as Euro RSCG, Law & Kenneth and the incumbent, Rediffusion DY&R.
M&C Saatchi India will be responsible for all brand related communications of Franklin Templeton Investments, including new fund offerings and product launches. Kamal Oberoi, chairman & managing director, M&C Saatchi India, said, "The Franklin Templeton brand intends creating a new thrust in the investments market. This requires mapping an insightful strategic direction for the brand and formulating an engaging creative expression."
M&C Saatchi bags Franklin Templeton
Close on the heels of its two recent wins: Apollo Tyres and Stargaze (a TV 18 venture), M&C Saatchi has bagged the creative mandate of Franklin Templeton Investments. A multi-way pitch included agencies such as Euro RSCG, Law & Kenneth and the incumbent, Rediffusion DY&R.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Ventura looks for creative agencies for brand marketing
Launches beta version of is new stock trading and investment platform.
RPSG Lifestyle Media brings Robb Report to India
It will target India's affluent class, with content featuring trends in luxury innovations, bespoke experiences, and UHNI preferences.
55% of Indian Gen Z fell victim to sextortion in ...
78% of Indian Gen Z sought support for their online safety in 2024, finds a survey by Snap Inc.
Publicis hikes salaries 7% after record 2024 and is ...
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.