Campaign India Team
Aug 29, 2022

Meta and Jio launch shopping experience on WhatsApp

WhatsApp users can shop from JioMart on the app

Meta and Jio launch shopping experience on WhatsApp
Meta and Jio Platforms have partnered to launch an end-to-end shopping experience on WhatsApp.
 
Through this, WhatsApp users can shop from JioMart on their chat on the app. Consumers can start shopping on JioMart via WhatsApp by sending ‘Hi’ to the JioMart number.
 
This development follows Meta buying a 9.9% stake in Reliance Jio for Rs 43,574 crore in April 2020.
 
Mark Zuckerberg, founder and CEO, Meta, said, "We are excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp -- people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come."
 
Mukesh Ambani, chairperson and managing director, Reliance Industries, said, “Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Influencers, credentials please: ASCI draws the ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.

1 hour ago

Ranjeev Vij quits TBWA India

Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.

5 hours ago

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

5 hours ago

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.