Campaign India Team
Aug 17, 2022

Meta and NCW partner with Farhan Akhtar to improve women’s online safety

Launches a campaign to spread awareness about online safety measures

Meta and NCW partner with Farhan Akhtar to improve women’s online safety
Meta and the National Commission for Women (NCW), in partnership with actor Farhan Akhtar’s MARD (Men Against Rape and Discrimination), have rolled out a campaign titled ‘don’t hesitate, do report, stay safe’ to provide women with a safe online environment. 
 
The campaign conceptualised by Think Why Not aims to focus on increasing awareness and knowledge around tools and resources available to users to report online abuse, inappropriate content, or behaviour. 
 
Launched in English and five Indian languages - Hindi, Bengali, Marathi, Kannada and Tamil the campaign featuring Akhtar aspires to raise awareness amongst users on reporting the content that they find objectionable. 
 
Madhu Singh Sirohi, head of policy programs and outreach, Facebook India (Meta), said, “As per research, women contribute more to economic development when they are digitally empowered, and that requires building an internet that is safe and spurs growth and impact. At Meta, we have always strived to build tools and resources that enable a safer and more inclusive internet for women. With ‘don't hesitate, do report, stay safe’ we are confident we will be able to encourage more people to report online harms they see against women and partner with us in creating an empowering experience for women across Facebook and Instagram.”  
 
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.