Miami Ad School launches Anant Rangaswami Scholarship to honour industry veteran

Miami Ad School has announced the launch of the Anant Rangaswami Scholarship, a two-year programme worth INR 50 lakh, in memory of the late Anant Rangaswami, a veteran journalist and influential figure in the Indian advertising industry. The scholarship, set to begin on 15 October 2024, aims to support aspiring creative talents, offering a comprehensive course in copywriting and art direction.

Rangaswami, who passed away in May 2022, was known for his deep influence in both journalism and advertising. He served as editor of Melt advertising and marketing news platform, and held leadership roles at CNBC TV18’s Storyboard, Firstpost. He was also the founding editor of Campaign India.

Before entering journalism, Rangaswami built his career in advertising, working with companies like TBWA\, Star TV, and Times Television. His legacy includes co-authoring ‘Open House’, a book focused on the work and ideas of advertising veteran Piyush Pandey.

The Anant Rangaswami Scholarship will cover the cost of the Miami Ad School portfolio programme and offer a one-year international internship with over 100 global companies. Partners include corporations like Google, Meta, Apple, Coca-Cola, Disney, and Netflix, as well as advertising agencies like Leo Burnett, Ogilvy, Saatchi & Saatchi, and Wieden+Kennedy. The internship aims to provide students with practical experience in some of the world’s most prominent advertising environments.

Prabhakar Mundkur, advisory director at Miami Ad School, emphasised the relevance of this scholarship, noting Rangaswami's significant role in the school’s Advisory Board and his enduring impact on the advertising industry. "He had a remarkable ability to connect with the top names in advertising," said Mundkur, reflecting on his professional journey. "This scholarship recognises Rangaswami’s contribution to the industry and aims to inspire future creative talent."

Applications for the scholarship close on 30 September 2024. Selected students will benefit not only from the formal education and internship opportunities but also from Miami Ad School’s network of industry professionals. The initiative is part of the institution’s ongoing efforts to cultivate the next generation of creative directors and leaders in advertising, continuing the legacy of Rangaswami and his commitment to innovation in the field.

Mundkur added, "By establishing this scholarship, we aim to encourage young people to join the profession and contribute to shaping the future of advertising. Rangawami’s influence on the industry will continue to be felt through the success of the students who benefit from this programme."