Campaign India Team
Feb 27, 2013

Microsoft India reaches out to student community with AppFest

Over 10,000 students engaged across 54 locations around the country

Microsoft India reaches out to student community with AppFest

In a bid to strengthen its apps market and engage the student community, Microsoft India organised Microsoft Student AppFest on 26 February acoss 54 locations in 45 cities around the country. The day-long coding event enabled students from colleges to develop their 'dream app' ideas alongside professional developers using the latest Microsoft technologies for Windows 8 and Windows Phone platforms.

A press note from the company informed that an average of 250 students from each college contributed to the total number of 10,000 participating students. "The tremendous response amounts to over 60,000 collective hours of coding. An estimated total number of 3,000 full apps were imagined and created during the one-day code-a-thon," the note added.

On the AppFest, Dr S S Mantha, chairman, AICTE, said, "Opportunities like these are the game changers in today's world. These are the skills that the future generations need to understand and learn in a globally collaborative world."

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

7 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

8 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

9 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.