Campaign India Team
Aug 10, 2020

Pine Labs appoints Gayatri Rath as chief marketing and communications officer

Rath was consulting with the company for two years prior to this

Gayatri Rath
Gayatri Rath
Pine Labs has announced the appointment of Gayatri Rath as chief marketing and communications officer. Rath was consulting with the company for two years prior to which she was director, corporate communications and citizenship at Microsoft India.
 
B Amrish Rau, CEO, Pine Labs, said, “At Pine Labs, we continue to invest in industry-leading talent and build leadership depth. Gayatri’s years of experience in building local and global brands will be valuable as we take Pine Labs to more merchants and many other new audiences in Asia.”
 
Rath said, “I am excited to join Pine Labs at this time when they are gearing up for the next phase of growth. There will be challenges and opportunities in branding, marketing and communications as the organisation expands its reach and relevance. I am really looking forward to an enriching and learning experience.”
 
In a career spanning 25 years she has also worked with GE Capital, and Oracle. 
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

WPP brings T&Pm fully within its global network

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

17 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

18 hours ago

Indian consumers voice rising fear about tech ...

As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.

18 hours ago

‘Follow the Sun’ model, AI-driven capabilities to ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.