Campaign India Team
Aug 10, 2020

Pine Labs appoints Gayatri Rath as chief marketing and communications officer

Rath was consulting with the company for two years prior to this

Gayatri Rath
Gayatri Rath
Pine Labs has announced the appointment of Gayatri Rath as chief marketing and communications officer. Rath was consulting with the company for two years prior to which she was director, corporate communications and citizenship at Microsoft India.
 
B Amrish Rau, CEO, Pine Labs, said, “At Pine Labs, we continue to invest in industry-leading talent and build leadership depth. Gayatri’s years of experience in building local and global brands will be valuable as we take Pine Labs to more merchants and many other new audiences in Asia.”
 
Rath said, “I am excited to join Pine Labs at this time when they are gearing up for the next phase of growth. There will be challenges and opportunities in branding, marketing and communications as the organisation expands its reach and relevance. I am really looking forward to an enriching and learning experience.”
 
In a career spanning 25 years she has also worked with GE Capital, and Oracle. 
 
Source:
Campaign India

Related Articles

Just Published

3 minutes ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

13 minutes ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

45 minutes ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

1 hour ago

Delhi’s pollution crisis chokes ad agency productivi...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.