Campaign India Team
Jan 07, 2021

Mirum bags Hero Electric's digital

Account won post a multi-agency pitch

Mirum bags Hero Electric's digital
Mirum India has won Hero Electric's digital mandate post a multi-agency pitch. The agency's office in Delhi will handle the account.
 
The agency has been tasked with getting a shift in the buying behaviour from fuel-based scooters to environment friendly electric scooters, and spread awareness about the positive impact on the ecology. Mirum will be responsible for brand communication, digital strategy and execution; and performance focused media campaigns. Mirum will also be providing technology and web development services for the brand.
 
Sohinder Singh Gill, CEO, Hero Electric India, said, “A strong digital presence has become more important than ever for brands today. By on-boarding Mirum as our digital marketing partner, we intend to strengthen our digital game plan with the expertise the agency brings to the table. We’re looking forward to some exciting times ahead.”
 
Sanjay Mehta, joint CEO, Mirum India, said, "We are happy to partner with India’s leading electric scooter company - Hero Electric. We look forward to working with them to drive a change in consumer behaviour towards a sustainable mode of transport; and create memorable campaigns on the way.”
 
Source:
Campaign India

Related Articles

Just Published

24 minutes ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.

33 minutes ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.

35 minutes ago

Mars launches global agency review

The review encompasses all its agencies, bar creative.

53 minutes ago

Gen Alpha drive household decisions as online video ...

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.