MMGB: LG's 'So real it's scary' campaign

LG's new TV spot, created by SuperHeroes Amsterdam, shows elevator passengers tricked into believing the floor has given way.

WATCH the ad film here:

The ad shows LG technicians installing hidden cameras and achieving the stunt by adding IPS display screens to the floor of a lift.

Stimulated to get going for the day? Have a happy working week ahead.

Credits:
Client: LG Electronics
Agency: SuperHeroes Amsterdam
Creative director: Rogier Vijverberg, Rene Klinkhamer
Art director: Silje Lian
Video director: Jasper Bazuin
Production company: De Filmwinkel
Producer: Severien Jansen
Editor and post-production: Fred Huergo
LG Electronics: Benelux Remko, Klaverstijn Waldi, Weisz Blanchetta