Bharti Airtel has announced the appointment of Rajiv Mathrani as chief brand officer for its India operations. Mathrani takes over from Mohit Beotra, who has left to pursue entrepreneurial opportunities, according to an Airtel statement.
Mathrani will report to Srini Gopalan, director – consumer business, Bharti Airtel (India).
Gopalan said, “I am delighted to welcome Rajiv on board and wish him all the best for driving one of India’s most loved brands – Airtel. His leadership and rich experience will significantly contribute to strengthening the bond that brand Airtel enjoys with its customers, and contribute to our endeavor of building a brand of the future. I also take the opportunity to thank Mohit for his valuable contribution in creating some of the iconic campaigns for us and wish him all the success as he pursues his dream”.
Mathrani joins Airtel from Pepsico where he led the snacks category and portfolio strategy. He has also worked with Marico Industries, Citibank and Glaxo SmithKline Consumer Healthcare.
Mohit Beotra to exit Airtel; Rajiv Mathrani appointed chief brand officer
Mathrani was at Pepsico prior, leading the snacks category and portfolio strategy
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
India dazzles at Campaign Asia-Pacific’s Women to ...
Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.
Streaming TV: Advertisers' new go-to for engaged ...
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
The sound track to successful digital marketing ...
From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.
How click-to-chat ads on Whatsapp are transforming ...
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.