Motivator retains Apple media mandate post pitch

GroupM agency Motivator has retained the media mandate for Apple’s iPhone, iPad, and Mac products. Ingram Micro & Redington are the exclusive distributors for Apple products in India. The account was retained following multi-agency pitch. A majority of the spends on the brand are expected to be on the iPhone, which will be handled by Motivator’s New Delhi office. The media mandates of iPad and Mac will be handled from Bengaluru.

The agency has been handling the Apple account since end-2012. Motivator will look to leverage GroupM’s specialist practices- digital, mobile, activation, social, search, analytics, content and trading, informed an agency statement.

Rabe T Iyer, managing partner, Motivator, said, “Apple’s iconic status coupled with ‘less is more’ approach puts a huge responsibility in building cutting edge solutions keeping to the brand standard; we have successfully done this for the last 14 months and are confident of pushing the envelope further to win in the market place. This year the emphasis is going to be on powering iPhone sales through innovative digital solutions besides a strong content strategy across platforms. Print’s tactical use will have to be balanced by creative use of media to keep the brand in the desirable space.”