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UTV Global Broadcasting has brought Motivator and Taproot on board to handle the media and creative duties of all its channels, respectively.The agencies bagged the account without a pitch.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.