Campaign India Team
Dec 28, 2009

Motivator, Taproot bag UTV account

UTV Global Broadcasting has brought Motivator and Taproot on board to handle the media and creative duties of all its channels, respectively.The agencies bagged the account without a pitch.

Motivator, Taproot bag UTV account

UTV Global Broadcasting has brought Motivator and Taproot on board to handle the media and creative duties of all its channels, respectively.

The agencies bagged the account without a pitch.

Taproot, which will work with UTV on a four-project basis, will provide strategic consultation leading to creative execution. Said Agnello Dias, founder and chief creative officer, Taproot, "The biggest challenge for UTV is to rise above the perception of being a producer of block-buster Bollywood movies to that of a producer with a basket of offerings including five television channels: Bindaas, Bloomberg UTVi, UTV Movies, World Movies and UTV Action."

"It is a formidable player in the television space and that positioning needs to be communicated," added Dias.

Said Rajul Kulshreshtha, managing director, Motivator, "Our association with UTV will look beyond media plans and just putting advertisements on air. We are involved in innovative content development, marketing, and other such initiatives that will see UTV become more relevant in the various spaces it operates in."

The campaign is expected to break in January 2010.

Source:
Campaign India

Related Articles

Just Published

3 minutes ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

41 minutes ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

7 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.