MPG India to handle Gufic Biosciences media business

MPG India, a part of the Havas Media Group, has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based Biosciences company with a focus on pharma and personal hygiene products. The company’s key consumer brands include Roll-on, Shapers and Stretchnil, and soon-to-be launched brands Relieve and Relax. 

Commenting on the appointment, Anil Kamath, vice president, marketing and sales, GBSL, said, “The team at MPG showed a thorough understanding of the categories that we operate across. Given the nature of the brands and the high clutter in the space, it is not always easy to come up with innovative solutions, but MPG team did just that.” Nirmalya Biswas, senior product manager added, “We are looking forward to working with MPG to provide effective ideas for GSBL's consumer brands.” 

Anita Nayyar, chief executive officer, Havas Media, India said, “It is a great opportunity for MPG to be associated with Gufic. The personal hygiene industry is on an upswing given the consumer is  getting more and more concerned and conscious both about health and hygiene. We are confident  our product offering will add value to the business and our knowledge in the category will get enriched by working with Gufic.” 

Kunal Jamuar, executive director west, MPG India, added, “They not only have a portfolio of well-known brands but also have a great vision on how to take them forward.  We are hoping to do some interesting work around these brands and set new trends with disruptive thinking.”