Campaign India Team
May 08, 2014

MSM elevates Pix head Saurabh Yagnik, hands charge of AXN

Current business head Sunil Punjabi will continue to manage the channel and report into Yagnik

MSM elevates Pix head Saurabh Yagnik, hands charge of AXN

Multi-Screen Media (MSM) announced on 7 May that Sony Pix head Saurabh Yagnik will also oversee AXN, taking charge of the network’s English language channels with immediate effect. Sunil Punjabi, current business head, AXN, will continue to manage the channel and will report into Saurabh, a network statement said.

Yagnik joined the MSM group over two years ago. He has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving the English movie channel Pix.

NP Singh, CEO, MSM, said, “With Saurabh’s deep rooted understanding of the English entertainment genre, I am certain that he will chart a new and exciting journey for the English entertainment channels at MSM. We wish him all the best."

Source:
Campaign India

Related Articles

Just Published

57 minutes ago

Musk's X sues Lego, Nestlé, Colgate, Shell over ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

1 hour ago

Better Nut reinvents pistachios as urban consumer’s ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for time-starved buyers.

1 hour ago

Budget 2025 evokes positive reactions from India’s ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital transformation, and MSMEs and startups.

4 hours ago

Motilal Oswal rebrands with a fresh look to tap ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.