Campaign India understands that MWG TAG Ideation has won the Hindi news channel account of Zee News in a multi-agency pitch. The size of the account is estimated to be in the region of Rs 12-15 crores. The incumbent agency was Draftfcb+ulka.
MWG TAG Ideation is the creative agency of McCann Worldgroup in India. The agency’s Delhi office now has clients which include Videocon Mobile Services, Dish TV, Videocon Mobile Handsets, Videocon Consumer Electronics & Home Appliances, ESPN, Ministry of Tourism and now Zee News. It has already begun expansion in the Mumbai and Chennai markets.
Updates to follow.
MWG TAG Ideation wins Zee News Hindi account
The account was won in a multi-agency pitch
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
India dazzles at Campaign Asia-Pacific’s Women to ...
Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.
Streaming TV: Advertisers' new go-to for engaged ...
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
The sound track to successful digital marketing ...
From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.
How click-to-chat ads on Whatsapp are transforming ...
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.